About
The Man Behind the Mission
William U. Peña, MBA is a motivational speaker, serial entrepreneur, investor, and best-selling author with an insatiable appetite for learning, growing, and helping people reach their full potential.
As the founder of Sapient Business Solutions, Inc. — a company he has led for over 30 years — William specializes in business development and optimization for small and mid-sized businesses. He is also the founder of The 8 Figure Playbook, where he shares his proven frameworks for achieving 8-figure success while working less.
A certified Success Coach with an MBA in International Business, William has empowered over 285,000 entrepreneurs through his online courses, best-selling books, and coaching programs. His philosophy is simple yet powerful: help people work less, but make a lot more money.
MBA
International Business
Certified
Success Coach
Founded
Sapient Biz Solutions (1996)
Creator
The 8 Figure Playbook
Areas of Expertise
Building Empires, Not Just Businesses
8-Figure Business Scaling
Proven frameworks and strategies for scaling businesses to 8 figures while maintaining work-life balance and operational efficiency.
Amazon FBA & Publishing
Expert guidance on building passive income streams through Amazon FBA product sales and Kindle publishing.
Strategic Business Planning
The 1-Page Strategic Plan methodology that has helped thousands of entrepreneurs achieve 6 to 7-figure incomes.
Time Management Mastery
Get 10X more done in half the time. Productivity systems designed specifically for entrepreneurs and business owners.
Startup Validation & Launch
Rapidly test and validate business ideas using lean methodologies. Launch with confidence in 90 days or less.
Success Coaching
Certified success coaching that combines mindset transformation with actionable business strategies for lasting results.
Published Works
Best-Selling Books
Practical wisdom distilled from decades of entrepreneurial experience, available on Amazon and major bookstores worldwide.
Amazon Selling Secrets
How to Make an Extra $1K - $10K a Month Selling on Amazon
The 3 Day Entrepreneur
How to Build a 6 or 7 Figure Business Working Less
100X
10X Your Results Using 10X Less Effort
The Lazy Millionaire Entrepreneur
Make 7-8 Figures Working a Few Hours a Week
The Motivation Force
How to Motivate Yourself to Do Just About Anything
The Entrepreneur's Guide to Making Your First Million
How to Go from $0 to $1M in 12 to 18 Months
Online Education
Featured Courses
18 comprehensive courses on Udemy with over 285,000 students enrolled and 20,000+ five-star reviews.
Effective Time Management — Get 10X More Done in Less Time
How to Write the Ultimate 1 Page Strategic Business Plan
Leadership — The #1 Key to Guaranteed Business Success
Motivation! How to Get the Motivation You Need to Succeed
How To Validate Any Business Idea
Amazon FBA Beginners Course — Start Earning Income Now!
My goal is to help people work less, but make a lot more money. It's not about hustle — it's about leverage.
William U. Peña, MBA
Let's Connect
Ready to Scale Your Business?
Whether you're looking to build your first business, scale to 7 figures, or achieve true financial freedom while working less — I've been where you are, and I can help you get where you want to go.